Beauty Diary Kania: Event Report Loreal Paris Hair Colorantology "Discover The Excellence in You"

Tuesday, December 2, 2014

Event Report Loreal Paris Hair Colorantology "Discover The Excellence in You"

Posted by Kania Safitri at 1:09 PM

Hello Beauties...

Well this is event report was held on 14th November 2014, at DBS Bank Tower, jakarta. The event start from 02.00 PM until 04.00 this event Hair Colorantology Discover the Execellent in you. L'Oreal Paris presents their new range of product which are the Excellence Fashion to answer to the needs of the women in here. Of course to reflects the beauty through healthy and shiny hair in a practical way. This is a pretty interesting concept where the hair colors will be analyze and adjust according to your characteristic and personalities.

L'Oreal Paris Excellence Fashion are here with 5 varieties to choose from and with the high-technology such as Hi- Lift, Hi-Visibility and Hi- Shine Complex that are able to bring the colors that are visible, long lasting and shiny, this range is the only one range that is completed with the Triple- care (treatment before, on process and after)

There was Irma Hardisurya who is a color and image consultant explained that color is expression. In psychology, it is one way to guess someone's personality. The first step of Hair Colorantology is to know your color where it is based on the undertone of the skin. This can be analyze on the veins whether you are warm, neutral or cool. Aside from the color coordination, we also have to understand the age, activity, job, etc

It is a guidance how to find that perfect colors that suits to your personality in 5 steps:
1. Know your color
2. Match you Color
3. Transformation
4. The excellence You
5. Color care.

The next is Johny Mallato who is a hair stylist mentioned that matching the color is important. The range consisted of: Intense copper brown, golden nude brown, intense violet brown, sapphire black and mystic black are suitable for Indonesian women. The key for a stunning hair are visible, shiny and healthy and this is found on the next step which is the Transformation where the coloring is in progress.

Then Riza Rahman, Group Product Manager L'Oreal Paris Hair and Men Category assure the women in Indonesia not to worry for the dryness and damages on the hair due to the Triple care that contains: Pre color serum (protection before coloring), coloring creme pro keratin ( on process) and Protective conditioner (after). The last important step is color care which is the intensive treatment with products specialized made for colored hair.