AN ICONIC LACOSTE GARMENT INSPIRES A TRIO OF
FREE-THINKING FRAGRANCES
It
brought freedom of movement and elegance to the ladies’ tennis court. Today,
the LACOSTE pleated skirt inspires EAU DE LACOSTE L.12.12 Pour Elle, a trio of
fragrances reflecting the three moods of the LACOSTE woman: Natural, Elegant,
Sparklingly playful. Just as the pleated skirt is the feminine counterpart to
the iconic L.12.12 polo shirt, these new fragrances are the natural partner of
the EAU DE LACOSTE L.12.12 For Him, now a global fragrances classic. The
LACOSTE values of authenticity, elegance and joie de vivre which are the common
core for both male and female versions have been interpreted in a bright and
unex-
pected way to create three
new olfactive moods.
THE FRAGRANCES
A
pleated skirt can be given a unique twist according to the woman wearing it.
This freedom of expression also applies to the fragrances, which reflect three
facets of the LACOSTE woman. Around a shared floral jasmine note echoing the
timeless feel of a LACOSTE piece, three lively scent structures reflect very
different moods - Elegant, Sparkling and Natural - to suit the wearer and the
moment.
THE PACKAGING
The
iconic LACOSTE colours and the crocodile logo dressed-up with more delicate
tones to create the new palette of the EAU DE LACOSTE L.12.12 Pour Elle
collection. The EAU DE LACOSTE L.12.12 Pour Elle flacons mirror the streamlined
shape of their male equivalent, EAU DE LACOSTE L.12.12, with
a lighter, more rounded look.
EAU DE LACOSTE L.12.12 POUR
ELLE SPARKLING
Sweet and playful, with
an edge of attitude
«à la française». There is more than a hint of LACOSTE’s French
roots in the playful sweet note of macaron at the heart of this scent. Top
notes of fruit and spice provide sparkle with an edge, while patchouli adds its
sophistication as a base note to this irresistible
creation.
EAU
DE LACOSTE L.12.12 Pour Elle Sparkling Eau de Toilette 30ML, 50 ML, 90 ML
Shower Gel
INSPIRED
BY THE PLEATED TENNIS SKIRT
On the
tennis courts of the 1920s, René Lacoste was not the only pioneer. While the
French visionary developed his own forward-thinking designs, including the now
legendary L.12.12 polo shirt allowing him freedom of motion and an enhanced
performance during his games, women players were also aiming for freedom,
breaking with convention along the way. By shortening the hems on their pleated
skirts, these women followed Lacoste’s lead, combining greater freedom of
movement with a radical style statement for the time.
Today,
the effortless sophistication of the pleated tennis skirt makes it the iconic
design of LACOSTE’s feminine range. With EAU DE LACOSTE L.12.12 embodying the
spirit of the polo shirt, the pleated skirt is the inspiration for the new EAU
DE LACOSTE L.12.12 Pour Elle trio of fragrances. A constant within LACOSTE’s
collections, the pleated skirt displays its freedom to move ahead and its timeless
modernity.
THE CAMPAIGN
Freedom,
beauty and movement were the keywords for this campaign. In the TV version, the
pleated skirt enjoys a playful dance to the sounds of Gloria Jones’ timeless
classic, Tainted Love. The skirt shimmies to reveal the three flacons in a
fun-filled visual choreography echoing the masculine version of the film. The
print campaign was shot in LA by British fashion photographer Jacob Sutton, who
chose to express the personality of the three fragrances through the sense
of movement captured in each image.
THE LINE
Lacoste L.12.12 Pour Elle Sparkling EDT 90ml IDR 995,000
Lacoste L.12.12 Pour Elle Elegant EDT 90ml IDR 995,000 Lacoste L.12.12 Pour
Elle Natural EDT 90ml IDR 995,000
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